IfundWomen Digital Fundraiser Campaign

Closed
CLEARLIFE
Toronto, Ontario, Canada
Charlotte Carson
Marketing Director & Founder
(8)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
planning go-to-market strategy communication fundraising
Details

We would like students to help us with creating a campaign strategy, and schedule content that is aligned with our vision, mission, and sector for our IFund Women fundraising campaign. We will ensure the student has a clear understanding of what these elements are for our organization.

Strategy

  1. Market the campaign
  2. Launch the campaign
  3. Promote the campaign

Include

  1. Create a precise pitch (why CLEARlife?)
  2. Create a planning stage where you can gather all materials and create necessary content (along with our graphics person)
  3. Create a networking strategy for more potential supporters
  4. Figuring out rewards & time lines
  5. Reward fulfillment road map

Ultimately, you will be working on strategy creation and then execution of the campaign for our organization, including using collateral created by our art department that we can use as go-to market fundraising campaign

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

Create an account

2. Create pre-launch page with information about the campaign

3. Determine specific monetary goal and campaign length (30-45 days)

4. Create stretch goals

5. Create page - including descriptions and pictures/video

6. Create promotional posts and newsletters

7. Build an email list

8. Promote the release of the campaign - share pre-launch page

9. Connect with people who may be interested in the campaign

10. Launch the campaign and promote

11. Reach out to potential influencers

12. Maintain communication on the campaign - reply to comments

13. Promote the campaign while released

14. Post updates after campaign has been completed

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. The student will also work with our graphics person assigned to the project for any media assets creation.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Marketing & advertising, Cosmetics & beauty

Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Mission
Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).