Project Title: Finding Wouessi's Why

Welcome to Wouessi Digital! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Finding Wouessi's Why.

Main Goal:

This project focuses on developing a comprehensive digital content package to communicate Wouessi Inc.'s core purpose ("why") and amplify its unique identity to resonate with global audiences. Inspired by Simon Sinek's "Start With Why" framework, the initiative will articulate Wouessi’s mission and create impactful digital assets—such as videos, blogs, and social media content—to position the company as a purpose-driven leader in its field.

Project scope and expectations:

• Discover Wouessi Inc.’s fundamental "why."
• Create a strategic plan to communicate its purpose effectively.
• Engage with stakeholders and partners who align with Wouessi’s values.
• Develop digital campaigns that highlight Wouessi’s purpose and impact.
• Measure and evaluate the effectiveness of global branding efforts.

Company Overview:

Wouessi Inc. is dedicated to innovation and purpose-driven solutions, aspiring to make a lasting impact in its industry while resonating with a global audience.

Project Details:

1. Purpose Discovery (Weeks 1-3):

• Facilitate workshops to uncover Wouessi’s "why" and core values.
• Conduct market research to understand global audience perspectives.

2. Strategy Development (Weeks 4-6):

• Draft a messaging framework aligning with Wouessi’s purpose.
• Identify communication channels for global outreach.

3. Content Creation (Weeks 7-9):

• Produce videos, blogs, and social media assets inspired by Wouessi’s "Why."
• Develop pilot campaigns to test messaging effectiveness.

4. Implementation and Evaluation (Weeks 10-12):

• Execute campaigns across digital platforms.
• Collaborate with global partners and influencers.
• Monitor KPIs and refine strategies based on results.

Final Deliverables:

• Purpose Discovery Framework
• Core Purpose Statement
• Global Awareness Strategy
• Digital Content Package
• Stakeholder Engagement Plan
• Performance Metrics Dashboard

Benefits for Students:

• Gain hands-on experience in purpose-driven marketing and branding.
• Develop strategic communication plans for a global audience.
• Collaborate with professionals on innovative content creation.
• Analyze performance data to refine branding strategies.