SEO and Social Media Strategy

Closed
Finoken Inc.
Brampton, Ontario, Canada
Amit Kohli
Founder
(1)
1
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Social media marketing
Skills
digital marketing real estate investments keyword research social media content social media strategy search engine optimization social media marketing investments real estate selling techniques
Details

Finoken seeks to democratize real-estate investing, making it accessible to everyone through fractional ownership. Finoken provides an opportunity for regular investors to obtain the benefits of investing in rapidly growing cities with huge capital appreciation potential, without bearing the brunt of high real estate costs. Finoken offers its real estate investment opportunities through its online Platform, which is operated through its Website. By becoming a Member of the Platform, potential Investors are able to review available Property investment opportunities, select those in which they are interested, and then complete their investment.

Finoken is also providing an Open Auction Bidding Platform which will bring certainty and fairness to the process of buying and selling a home. Our auction platform ensures that buyers, sellers and Realtors® are without confusion when it comes to the price to pay for a property. With completely open bidding, identities are protected, but prices aren’t. While there is no suggested retail for real estate, truly transparent bidding allows all participants to know that the market has dictated the value of a home, rather than luck or guesswork.

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs used for SEO

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

Will provide guidance and mentorship to the students

About the company

Company
Brampton, Ontario, Canada
Technology, Real estate

Finoken provides Real Estate services such as Fractional Ownership,
Open Auction Bidding for buying and selling a house, Property Rentals,
Management and Renovation Services.