Marketing Strategy - Capsule Wardrobe Service
Project scope
Categories
Fashion design Communications Market research Competitive analysis Product or service launchSkills
marketing strategies presentations customer acquisition management ad hoc marketing messaging strategy marketing go-to-market strategy commercializationWe want to expand our capsule wardrobe service to online clients in North America and Europe. the ramp-up to commercialization and the best approach to go to market successfully with our service to online clients. Initial questions to brainstorm include, but are not limited to:
1. Messaging strategy to provide an exciting online capsule wardrobe experience and brand uniqueness
2. Partnership development with clothing brands.
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics, and new customer acquisition strategies, and better understand the current competitive market.
Project activities include the following:
- Market research
- Marketing Strategies development
- Competitive analysis
- PowerPoint Presentations
- Report Writing
Other ad-hoc marketing tasks related may be requested as the project develops.
I will provide supervision and mentorship of at least 5 hours to each student. Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our goals, target market, products, and services
- Input on choices, problems, or anything else the students might encounter.
Supported causes
Industry, innovation and infrastructureAbout the company
As a personal stylist based in Montreal, my goal is to help you find your unique style and create a visual identity, which will bring out your individuality and charisma as well as ooze confidence and project the right image through the clothes and accessories you wear.
Services I offer include:
- Personal Shopping:
A shopping trip to picked stores based on your budget and taste, a customized selection of clothes that are right for you;
- Your Best Colours;
- The Silhouette Analysis:
Analysis of your body type and counsel on cuts, fabrics, and styles, suggestions of the kinds of accessories that will most flatter your shape;
- Style Discovery:
Counsel on existing styles as well as helping you shape your own personal style;
- Wardrobe Detox:
Analysis of the entire seasonal wardrobe; organization of the existing clothes in outfits; creation of a customized shopping plan;
- Photoshoot Styling: advice on style, accessories, make-up, hair, photoshoot concept;
Portals
