The core goal of this initiative is to furnish graphic design students with an extensive, applied learning experience tailored to marketing and brand analysis within diverse market contexts. Students will engage in a series of projects, each with a unique focus: analyzing podcast marketing through Acast, investigating cities affected by wildfires for targeted marketing, studying regional chalet purchase trends, understanding the demographics of remote homeowners, comparing advertising costs across major platforms like Meta and Google, and ensuring compliance with Quebec's email marketing laws via Mailchimp.

For each project component, students will produce a comprehensive report that delves into pricing strategies, demographic impacts, market preferences, and legal compliances. These reports will not only demand creativity but also a strategic understanding of the factors that influence marketing and branding in various scenarios.

By participating in these multifaceted tasks, students will enhance their analytical skills, broaden their industry knowledge, and contribute to Alvia Systems Inc.'s strategic marketing efforts. They will gain practical expertise that is crucial for their career advancement in graphic design and marketing. The culmination of this project will see students having contributed significantly to the company’s market strategy and brand presence, equipping them with a portfolio of work that demonstrates their value in a competitive industry.

Podcast Marketing with Acast:

• Objective: Explore marketing opportunities using Acast for podcast advertising.
• Deliverable: Upload a report on Acast's pricing, advertising packages, potential ROI, effectiveness, and a geotargeting strategy for ads.
• Filename for Deliverable: StudentName_AcastMarketingAnalysis.pdf

Wildfire-Affected Cities Analysis:

• Objective: Identify major cities impacted by wildfires to target marketing efforts.
• Deliverable: Upload a detailed report on affected cities, with a focus on the most populated city, including demographics, wildfire impact, and digital marketing opportunities.
• Filename for Deliverable: StudentName_WildfireCitiesReport.pdf

Chalet Purchase Trends:

• Objective: Analyze regional preferences for chalet purchases.
• Deliverable: Upload a compilation of research findings on chalet purchases by province, highlighting key trends and markets.
• Filename for Deliverable: StudentName_ChaletPurchaseTrends.pdf

Demographic Analysis of Remote Homeowners:

• Objective: Understand the age demographics of remote homeowners.
• Deliverable: Upload an analysis of the age demographics for owners of chalets or similar properties in remote areas.
• Filename for Deliverable: StudentName_RemoteHomeownerDemographics.pdf

Advertising Cost Analysis on Meta and Google:

• Objective: Determine the budget for advertising on Meta and Google platforms.
• Deliverable: Upload a comparative analysis of advertising costs on Meta and Google to guide budgeting decisions.
• Filename for Deliverable: StudentName_AdCostAnalysis.pdf

Compliance Check for Mailchimp in Quebec:

• Objective: Ensure email marketing compliance with Quebec's laws.
• Deliverable: Upload a review of Quebec's email marketing regulations and Mailchimp's compliance with these laws.
• Filename for Deliverable: StudentName_MailchimpComplianceCheck.pdf

1. Dedicated Supervisor and Team Support: Students will have a dedicated supervisor to guide them through the project, offer feedback, and address any challenges they may face. Additionally, they will be able to collaborate with experienced team members from our marketing and design departments.
2. Access to Professional Tools and Software: We will provide students with access to industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools necessary for their project tasks.
3. Training Workshops: To enhance their skills and knowledge, students will have the opportunity to participate in training workshops covering various aspects of graphic design, branding, and marketing, tailored to the needs of the project.
4. Resource Materials: Students will be given access to a wide range of resource materials, including brand guidelines, marketing strategy documents, and previous campaign materials, to help them understand our brand identity and marketing objectives better.
5. Feedback Sessions: Regular feedback sessions will be organized, allowing students to present their work and receive constructive feedback from the design and marketing teams, facilitating continuous improvement and learning.
6. Networking Opportunities: Students will be encouraged to participate in industry events, expos, and meetings, providing them with networking opportunities that can enhance their professional development and understanding of the industry.
7. Technical Support: IT and technical support will be available to assist students with any software or hardware issues they may encounter, ensuring they can work efficiently without technical hindrances.
8. Online Collaboration Tools: Access to online collaboration tools will be provided, enabling students to work together effectively, share files, and communicate with team members remotely.
9. Creative Freedom: While guidance and support will be readily available, students will also be given creative freedom to explore their ideas and approaches to design challenges, fostering innovation and personal growth.
10. Performance Evaluation: At the end of the project, a detailed evaluation will be conducted, highlighting students' achievements, areas for improvement, and the overall contribution to the company's marketing and branding efforts.