As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.

Tasks may involve:

• Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
• Creating effective conversation questions for customer interviews.
• Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
• Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
• Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
• Created a report on primary and secondary findings of industry trends.
• Presented all findings to (whoever is running the project).

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.

Students should use this incredible internship opportunity to apply all the skills and knowledge that you gained during the MBA or other relevant courses to contribute efficiently to the growth of Salubritas. Being adamant and proactive in nature, will ensure to meet targets within the deadline and try to have the results more than the expectations. Similarly, Salubritas will make sure to assist you to complete all the tasks assigned in an innovative way and get excellent results for the company and for you. Focusing on finding and applying new ideas supported by MBA concepts like CRM, various analysis tools, branding, online presence, design thinking, etc, that would indeed help the company in the long term. If you want to pursue career in the consulting field in the future; therefore, this internship position of “Digital Marketing Consultant” will pave the path to your desired goal.

      This opportunity will bolster your confidence, interpersonal, and technical skills and would act as the right direction for applying your knowledge of different courses into the real world. If always willing to learn new things and gain knowledge at every point, enabling you to learn from an experienced mentor/certified business coach and peers. Salubritas is confident this opportunity would be a great learning experience in the professional and personal development aspect. This opportunity will provide you with the right career path and support you in achieving your goals. This would also help you in networking, increasing your social circle and opening new professional pathways. Working with Salubritas will assist you in learning entrepreneurial skills and business development techniques as, in the long term, If see yourself running a business or looking for an executive position this is for you. Many students from the Salubritas internship have got those jobs.

*** as a student of Salubritas you will receive ongoing career coaching from Rob Arthurs (certified business and performance coach 2000) while on the internship.