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Marketing Strategy - B2B

Closed
Cyglera Health Systems Inc
Cyglera Health Systems Inc
Niagara Falls, Ontario, Canada
Mick Majid
CEO
(16)
4
Project
Academic experience
200 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
marketing strategies value propositions chronic diseases communication telehealth business-to-business (b2b) marketing business marketing marketing market research workplace wellness
Details

PROJECT SCOPE

Number of individual students required: 4 Team Size (10hrs per week for 4-6 weeks)

Our team is looking for two teams of 4 students to develop a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:

  1. The ability to research and develop marketing strategies based on market research in Workplace Wellness.
  2. The ability to develop impactful messaging content that will grab the Workplace-wellness and employees' attention.
  3. The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
  4. Able to recommend long-term growth marketing and communication strategy.
  5. The ability to develop a clear and strong statement for the brand position for the B2B market and communication.
  6. Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
Deliverables
  1. Conduct analysis of the current marketing strategies of the Workplace-wellness
  2. Prepare a B2B Workplace-wellness Marketing Plan for the company
  3. Develop a value proposition for the brand
Mentorship

CEO Level

Full level of supervision and mentorship

About the company

Company
https://cyglera.com
Niagara Falls, Ontario, Canada
2 - 10 employees
Technology, Hospital, health, wellness & medical

We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.