The main goal for the project is to help interns learn about the brand's identity and how it aligns with its customer segments, as well as to conduct social listening to understand the behaviors and language of the ideal client. This will support the development of a brand guide, personal brand shoot, or digital marketing strategy for Premium Events & Design.

This will involve several different steps for the interns, including:

- Learning about the brand's beliefs and ideologies and how they align with customer segments.

- Understanding the language and desires of ideal clients and how the company offers valuable solutions.

- Conducting social listening to learn familiar behaviors, language, and artifacts of the ideal client.

- Practicing effective and cognitive empathy to understand how clients make meaning of their experiences and express their beliefs/ideologies.

- Supporting the development of a brand guide, personal brand shoot, or digital marketing strategy.

By the end of the project, interns should complete the following list of activities:

- A report on the brand's identity and its alignment with customer segments.

- Findings from social listening, including consistent behaviors, language, and artifacts of the ideal client.

- Recommendations for the development of a brand guide, personal brand shoot, or digital marketing strategy.

Final deliverables:

- A brand guide, personal brand shoot, or digital marketing strategy based on the project findings.

Students will be working on the Basecamp platform, where they will be supported and provided guidance. All project tasks will be organized and easy to work through on the platform. A team member will be available to provide students with foundational information to set them up for success.