TikTok Content Creator

Closed
Ami Tea & Sub
Calgary, Alberta, Canada
Binh Nguyen
Business Development Lead
(9)
4
Project
Academic experience
150 hours per learner
Learner
Alberta, Canada
Intermediate level

Project scope

Categories
Data analysis Branding & style guides Videography Digital marketing Marketing analytics
Skills
marketing strategies development management planning content strategy tiktok facebook content public relations management social media creativity
Details

Ami Tea & Sub is currently seeking to recruit an intermediate/professional content creator for our upcoming public relations campaign. As we strive to foster an environment of limitless creativity while ensuring the quality and timeliness of each external posting, we look forward to having on-board individuals capable of performing critical analytic content research and maintaining a conscientious, independent work ethic.

As part of our 2023-2024 Roadmap, we are seeking to diversify our current content strategies, which has primarily been static Instagram/Facebook posts. TikTok/Instagram reels offer a fantastic way for our team to penetrate more engaging content with our audience, specifically those in the 20s to early 30s category. We've tried to implement this before; however, our team is a little stretched and do not have the right skillset nor time to undertake this awesome initiative. Would you be our person?

Deliverables

To successfully complete this project, here's a few responsibilities and tasks you will need to consider:

  • Assist Ami Tea & Sub’s creative planners with TikTok/Instagram reels content planning strategies and ensures timely delivery of such content on a monthly/project basis. You will lead the development, management and initiation of the content plan and potential F&B categories of Ami Tea & Sub.
  • Engage with the social media channels' audience, including responding to comments, answering questions related to the products.
  • Organize, manage and keep track of recent trends and implement such trends to boost Ami Tea & Sub's visibility on these platforms. Additionally, you would also monitor, track, and report on the before and after-project growth of the channels for management's reference.
  • Participate in weekly meeting to discuss the marketing strategy and performance.
  • Ami Tea & Sub should have at least 30 TikTok/Instagram reels at the end of the project.
Mentorship

Our team has already had one year of proven-track performance with the Ami Tea & Sub management. Earlier this year, we've instituted a series of workflow improvement strategies to enhance our team's performance (as a majority of our members are virtual-based). By joining us, you will be exposed to one of the most ambitious and high-growth guaranteed projects being undertaken by a bubble tea shop. In addition to getting the occasional free drinks, you will be working alongside with some of the most highly talented members of our team (One of us was even mentioned in a national textbook designing contest in Vietnam). For more technical stuff, we'll assist you with:

  • Setting up growth-related KPI to identify areas of strengths and further improvements that would later assist you in creating your work portfolio.
  • You will have access to our Meta Business Suite to analyze data and other related metrics.
  • Weekly meetings and on-site collaboration to assist you with experimenting with content.

About the company

Company
Calgary, Alberta, Canada
11 - 50 employees
Food & beverage

☕ Ami Tea & Sub Inglewood is your one-stop shop for authentic Vietnamese street food and Taiwanese boba milk tea. We dedicate our hearts to blending bold flavors and intimate friendships together, one cup of tea at a time. Our story began in 2018 when we first started as a small family-owned Taiwanese milk-tea and Vietnamese bánh mì vendor at the heart of Calgary’s vibrant Chinatown. For the first time in our lives, we realize just how powerful familiar tastes were; of how a slight tinge of coriander leaf, concealed amidst the piquant mix of marinated satay beef could mean a world of differences to a cultural food enthusiast.

We began our digital transformation almost a year ago and have made impressive strides (You can check us out at @amiteacanada). We're looking for passionate and talented students who can help us create fun videos that promote our stores in exchange for free bubble tea and delicious tasting Vietnamese subs!