Conseil Progressio provides management consulting services to small and medium enterprises. Our clients require assistance in the development of business plans to apply for funding.

We would like to collaborate with students to conduct market research, competitive analysis, and marketing strategy development. Students will be assigned to develop some portion of a business plan or a complete business plan depending on the required level of details.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s values, products, and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products, and services.

Bonus steps in the process would also include:

• Recommending strategies to differentiate ourselves from our competition.

By the end of the project, students should demonstrate:

• Familiarity with our company’s products and services
• Understanding of our target market and market potential
• Understanding of our industry and competitors
• Recommendation of strategies to improve our company’s services
• Identifying our company’s competitive advantages

Final deliverables should include

• A final report or a business plan.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.