Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with us to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 5-episode podcast series based on our company’s nice to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.