Social Media Strategy Enhancement for The Minded
Project Planning and Task Division Time allocation: 4 hours (2 hours per person) Define the project scope, focusing on researching market trends, creating engaging mental health-related content, and applying growth tactics to increase social media presence Divide tasks based on strengths (e.g., market research, content creation, social media growth strategies, SEO) Develop a timeline with milestones for each task: research, content creation, SEO implementation, and growth tracking 2. Market Trends Research Time allocation: 18 hours (9 hours per person for research) Conduct thorough market research to identify the latest trends in mental health and psychology on social media Identify popular topics, hashtags, and content types that resonate with audiences interested in mental health Analyze competitor social media accounts to understand their engagement strategies Research target demographics, including mental health professionals, students, and individuals seeking mental health support Summarize key findings that will inform content creation and social media marketing strategies 3. Social Media Content Creation (40-50 Posts) Time allocation: 40 hours (20 hours per person for content creation) Create 40-50 social media posts related to mental health, ensuring content is engaging, informative, and aligns with the current trends identified during research Focus on different types of content such as educational posts, tips, motivational quotes, and user engagement content (e.g., polls, questions, etc.) Ensure content is visually appealing and includes appropriate graphics or images Use a consistent voice aligned with mental health best practices and sensitive to the topic's nature Incorporate relevant hashtags, keywords, and SEO strategies to enhance visibility Plan content to be distributed across platforms (e.g., Instagram, Facebook, Twitter) 4. Incorporating SEO and Growth Tactics Time allocation: 18 hours (9 hours per person for SEO and growth strategies) Apply SEO best practices to social media posts by using targeted keywords and optimizing captions, hashtags, and post titles for better reach Research and implement growth tactics to increase engagement and followers, such as: Collaborating with influencers or other mental health organizations Using paid advertising or sponsored posts to reach a wider audience Implementing regular posting schedules and user interaction strategies (e.g., responding to comments, creating shareable content) Analyzing insights and metrics to adjust strategies and maximize growth Monitor social media growth using platform analytics and adjust tactics based on performance data 5. Tracking and Reporting Social Media Growth Time allocation: 12 hours (6 hours per person for tracking and reporting) Track and analyze the performance of social media posts using platform analytics (e.g., Instagram Insights, Facebook Analytics) Provide regular reports on growth, engagement, and follower increase Include metrics such as likes, shares, comments, click-through rates, and follower growth Identify which types of posts generated the most engagement and use these insights to refine future content strategies Summarize growth tactics used and how they contributed to the increased following and engagement
Social media marketing - mental health
The main goal for the project is to conduct research on market trends and create engaging content to increase our social media presence - Researching and identifying market trends -creating social media content related to mental health -incorporating SEO and growth tactics to inform marketing strategies Requirements; -Must be a psychology major, preferably psych + business/marketing
Website design/ UX Design
The Minded is seeking to develop the webiste. The project involves contributing to developing an intuitive and user-friendly website using WIX. This will include fixing wix integrations, creating a smooth navigation from the backend, and adding necessary APIs. The project will require learners to apply their knowledge of web development, user interface design, and basic wix integration. Requirements Enrolled in a software engineering/computer science degree, UX degree, or Design degree with enough knowledge of coding/web navigation. Portfolio User Experience and design skills
Online Mental Health Workshop facilitator
The goal of this project is to organize, and conduct your own online workshops in mental health/wellness related topics. You will be : organizing, developing, and executing your own workshops creating promotional material and marketing your workshops creating presentation to use in workshops Who you are : A masters student in psychology/neuroscience/mental health or a related program; preferably in your last year of studies.
Tik Tok Marketing for The Minded
The main goal for the project is to create a Tik Tok marketing strategy for The Minded, an online platform dedicated to providing information and resources about psychology and mental health. The strategy should focus on increasing brand awareness, driving traffic to the platform, and engaging with the target audience on Tik Tok. This will involve several different steps for the students, including: - Researching the target audience on Tik Tok and understanding their preferences and behavior. - Developing a content strategy that aligns with The Minded's brand and resonates with the Tik Tok audience. - Creating engaging and informative Tik Tok videos that promote mental health awareness and drive traffic to The Minded platform. - Analyzing the performance of the Tik Tok marketing campaign and making adjustments based on the data. -May or may not be required to be a content creator (be in the videos)
Instagram Marketing for The Minded
The main goal for the project is to increase the online presence and engagement of The Minded's Instagram page, with a focus on promoting psychology and mental health resources and information. This will involve several different steps for the learners, including: - Analyzing the current content and engagement on The Minded's Instagram page. - Developing a content strategy to align with the company's mission and goals. - Creating engaging and informative posts related to psychology and mental health. - Implementing a posting schedule and engagement strategy to increase follower interaction. - Analyzing the impact of the marketing efforts and making adjustments based on the data.
App ux/ui design
The main goal for the project is to create a ui design for an app You will be: - Researching and creating a design for a psychology/mental health app Requirements: Knowledge of Figma. Academic background in UX/UI design Portfolio
HR and management
The main goal for the project is to act as an HR and management contact for the team. This will involve several different steps for the students, including: - Researching and understanding the target audience and their needs. - Doing tasks like recruiting interns, conducting one-on-one meetings, administrative tasks, taking meeting notes, data organization, and document management. - Keeping documents up to date. -Checking in with other interns -organizing meetings
Social media marketing - mental health
The main goal for the project is to conduct research on market trends and create engaging content to increase our social media presence - Researching and identifying market trends -creating social media content related to mental health -incorporating SEO and growth tactics to inform marketing strategies Requirements; -Must be a psychology major, preferably psych + business/marketing
LinkedIn Marketing for The Minded
The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including: - Sincerely researching topics in psychology and mental health. - Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content. - Developing a content calendar for regular posting. - Analyzing engagement metrics and adjusting content strategy accordingly.
Instagram Marketing for Psychology page
The main goal for the project is to increase engagement and organic growth on The Minded's Instagram page by producing engaging psychology content and utilizing strategic captions, keywords, and hashtags. This will involve several different steps for the interns, including: - Creating a set theme for the Instagram page - Creating engaging psychology content from approved topics - Growing the Instagram page organically - Making reels - Using strategic captions, keywords, and hashtags - Researching organic growth strategies - Routinely providing engagement analytics
Psychology Blog Article Writing
The main goal for the project is to create engaging and informative blog articles on various topics in psychology for The Minded website. The articles should be well-researched, written in an accessible and engaging tone, and provide valuable insights for the readers. This will involve several different steps for the writers, including: - Researching and selecting relevant topics in psychology. - Conducting in-depth research on the chosen topics to gather accurate and up-to-date information. - Writing well-structured and engaging blog articles that cater to the target audience. - Incorporating SEO best practices to optimize the articles for search engines. - Collaborating with the editorial team to revise and finalize the articles for publication.
Psychology Blog Article Writing
The main goal for the project is to create engaging and informative psychology blog articles for The Minded website. The articles would cover a wide range of topics related to psychology. The aim is to provide valuable and educational content for the audience. This will involve several different steps for the writers, including: - Researching and brainstorming article topics that are relevant and interesting to the target audience. - Conducting in-depth research on the chosen topics to gather accurate and up-to-date information. - Writing high-quality, well-researched blog articles that are engaging and informative. - Incorporating SEO best practices to optimize the articles for search engines. - Proofreading and editing the articles to ensure they meet guidelines.