Computer Vision Software Engineering Project

Project Description: Stylecard is a technology startup focused on delivering personalized search experiences to consumers shopping for clothing through an interactive, proprietary, and unique user experience. The company recently redesigned the app's UX after our first successful pilot test. We are seeking a talented and motivated team of developers to help bring new features and functionality to our application. This project will introduce you to complex back-end and front-end requirements including computer vision, machine learning, hardware integrations, and custom camera development. All work will be expected to be in collaboration with the company's technology group and report directly to the CTO. Key Learnings will be how to design and develop a consumer application with complex business logic that delivers an enjoyable user experience. Project Details: Develop an image processing pipeline addressing front-end user experience requirements for a computer vision based application. We will ask the student team to develop a custom in-app camera feature with integration of smartphone sensors. The in-app camera experience will utilize a phone's sensors in conjunction with existing computer vision libraries to enforce image capture quality, as is required by our backend services. This process will help to ensure that photo's taken will have the best measurement data possible when processed through our existing body measurement service. Students will be exposed to a full software development lifecycle, solving a complex program, and integrating with existing services. Project Goals/Deliverables 1. Completion of an in-app camera utility that aligns to design specifications. 2. Development of an image processing pipeline that aggregates feedback from real-time sensor data and outputs of computer vision services. The goal is for students to leverage gyroscope and/or accelerometer data for consistent and level photo's of humans then to process the photo's with human and pose detection. Providing a process that results in photo's that are compliant with our backend Body Measurement service requirements. 3. OPTIONAL: Integration with a backend web service.

Business to Business Partnership Journey

About Company Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience. We believe that each individual has ideal fit and style preferences and the best person to identify, control, and set those preferences is the individual. We’ve developed tools and an experience for the user that brings this all to life. Project Scope Project Description: Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience. To accomplish this, we will partner with individual brands to detail specifics about their garments’ measurements and intended styling. This project will optimize a strategy, timeline, and order to brand acquisition, recognizing that more brand partnerships and a higher volume of products and styles will bring more users, in turn attracting more brand partnerships. The primary Stylecard point of contact is the CIO. Regular communication with the entire executive team is expected. Project Details: Students will develop a plan to optimize the rate of increase of brand partnerships and total number of styles included in our search capability. This will entail identifying which brands to partner with first, in accordance with their ability to drive other brands to engage with us. Analysis should include both activewear and apparel industries. The plan should include a pricing strategy sufficient to meet the Stylecard’s cost of hosting brand garment data and serving content. The plan may be split between multiple stages to ensure scalability during Stylecard’s growth. Project Goals/Deliverables 1. Identify tiered pricing model for brand partnerships that encourages early partnerships without deterring smaller brands from partnering. 2. Identify optimal premium pricing model for brands. 3. Identify optimal brand acquisition early adopters and scale up approach. 4. Provide a written summary of methodology and findings from the first three goals.

Apparel E-commerce Technology - Market Competition Research

Positions available: one individual student Stylecard is a technology startup focused on delivering personalized search experiences to consumers shopping for clothing through an interactive, proprietary, and unique user experience. The market for apparel ecommerce is a rapidly changing one. The Covid-19 pandemic has accelerated some market trends and has also caused a retraction of the overall market size. Even with the decline in market size, online shopping for clothing vs. in-store is expected to rebound and get back to steady annual growth rates as more and more shopping for clothing transitions online. However, a huge problem persists: returns. On average, 30% of clothing purchased online is returned, and during the holiday's that number reaches as high as 40%. Many technology companies have sprung up to try to help brands solve this problem. In fact, startups have been trying to solve this problem for nearly a decade. All with different approaches depending on when they've timed their go to market and the technology and data available at that time. It seems, though, that very few (if any) solutions have actually been able to make any material impact in this negative trend that continues to plague the industry. Stylecard's proposes its own solution that is consumer-centric and accounts for consumer psychology specific to clothing fit and style preference. We have a strong vision and focus on our product based on consumer feedback, we just need a little bit of help understanding the competition around us. Due to our focus on the consumer, we're not very competition focused and have realized we need to clear up this blind spot as we move forward with our institutional fundraising efforts. We are seeking a market research intern that can help create a visual diagram of the market and where Stylecard fits in amongst the competition. Our goal is to show that we stand a part from the pack, given our consumer-focus, product roadmap, and feature set.

Marketing Communications Project

In our efforts to target a new demographic of consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness in the market segment through a mission-aligned marketing campaign that works within our budget and time constraints.