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UX Research: Website Interaction Study

OLT071N9Q.02900.2194
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Angela Jacewicz
Angela Jacewicz
OSLT Coordinator
3
Timeline
  • May 20, 2019
    Experience start
  • May 30, 2019
    Project Scope Meeting
  • June 27, 2019
    Midway Check In
  • July 21, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Sales, Retail, Entertainment, Consumer goods & services, Travel & tourism, Construction, engineering & trades, Cosmetics & beauty, Events services, Liquor, wine & spirits

Experience scope

Categories
Communications Market research Product or service launch Sales strategy Marketing strategy
Skills
email writing participating in meetings telephone skills report writing
Learner goals and capabilities

Students with a sales, marketing, and engineering background will act as user experience researchers to evaluate the effectiveness of a company's existing website to analyze its usability and identify areas that do not align with desired user behaviour.

Learners

Learners
Any level
24 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Summary of the usability testing results, including reports on issues and insights from each test subject.
  • 1-2 page report of recommendations that could change the website to improve user experience.
Project timeline
  • May 20, 2019
    Experience start
  • May 30, 2019
    Project Scope Meeting
  • June 27, 2019
    Midway Check In
  • July 21, 2019
    Experience end

Project Examples

Requirements
  • Evaluate the sign-up process on the company website to identify any areas of frustration or confusion to increase the percentage of users who complete the sign-up process.
  • Review the check-out process on the company's e-commerce website to identify ways to increase incentives for purchasing and decrease friction that may cause cart abandonment.
  • Assess the user-friendliness of features of an online catalogue (eg.display and search functions) and identify ways to improve the user journey to incentivize the desired outcomes and increase user satisfaction.

As second language sales and marketing professionals, students will bring a unique perspective to their assessment of your website's usability.

Linked templates
Website / Product User Testing View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.

Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.

Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.