Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.

Our learners bring entrepreneurial thinking, strategic planning, and problem-solving skills to tackle real-world business challenges. They excel in developing innovative solutions, crafting actionable business strategies, and driving growth through marketing, branding, and collaboration. Companies will benefit from adaptable, resourceful professionals ready to lead projects and deliver measurable outcomes.

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings  

Research results on the target market and strategy to break through clutter Creative concepts and executions Budget breakdown Media selection and Integrated Marketing Communications (IMC) presentation Strategic roadmap and implementation plans