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Fall 2022 Management Consulting

MGMT 7025
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
Mike Tucker
Educator
(9)
6
Timeline
  • September 20, 2022
    Experience start
  • September 21, 2022
    Project Scope Meeting
  • October 27, 2022
    Midway Check In
  • December 8, 2022
    Experience end
Experience
11/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Leadership Organizational structure Market research Product or service launch Marketing strategy
Skills
digital marketing competitive analysis business consulting business strategy market research
Learner goals and capabilities

Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.

Learners

Learners
Undergraduate
Any level
50 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will present their results in a final presentation in early December (dates will be determined with the organization and student team), and provide a copy of their final report. Meetings will take place online.

Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.

Project timeline
  • September 20, 2022
    Experience start
  • September 21, 2022
    Project Scope Meeting
  • October 27, 2022
    Midway Check In
  • December 8, 2022
    Experience end

Project Examples

Requirements

In the capstone project of the Honours BComm Management and Digital Marketing degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.

Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a business plan for a new business or new offering from an existing business
  • Developing a new product or launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy
  • Digital marketing

Note: finance or human resource related projects will not be a good match for this cohort.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Project presentations will be delivered online. Requests for in-person presentations will be considered for local companies.

Depending on the scope of the project, you may need to provide internal information to the students. They are able to sign NDAs in this case.

Be available for a quick phone call or zoom meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Plan on 2 check point meetings with students who are working on your course.