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Group Social Media Audit

OLT071/OLT073
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Angela Jacewicz
Angela Jacewicz
OSLT Coordinator
3
Timeline
  • April 29, 2020
    Experience start
  • May 21, 2020
    Project Scope Meeting
  • July 9, 2020
    Midway Check In
  • August 13, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any company type
Any industries

Experience scope

Categories
Skills
digital media strategy marketing communication sales research new product development auditing
Learner goals and capabilities

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.

Learners

Learners
Continuing Education
Any level
35 learners
Project
7 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

1. The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The report will be in a 2-3 page written format.

2. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation. Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.

3. A package of three example social media posts/ideas/contests/promotions and accompanying content.

Project timeline
  • April 29, 2020
    Experience start
  • May 21, 2020
    Project Scope Meeting
  • July 9, 2020
    Midway Check In
  • August 13, 2020
    Experience end

Project Examples

Requirements
  • Prepare a SWOT analysis of the social media tools and a comparison analysis of the two main competitors.
  • Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
  • Identify 3 tools to recommend to the organization to help optimize and/or measure social media and provide reasons for the recommendations.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.

Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.

Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.

Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.

Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.