Embark on a transformative journey with second-year graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets.

Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants.

Who are we looking for?

To partake in this collaboration, you need to:

• Provide access to Google Analytics and digital ad accounts.
• Allocate a budget ranging from $500 to $1,000.
• Furnish necessary ad content (text, photo, video) during the project.

Who are we NOT looking for?

If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites.

• Companies with less than 6 months of data available on Google Analytics
• If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

What will our learners do for you?

Our learners will primarily focus on refining your website and launching a two-week digital ad campaign.

Web Auditing:

Register on Google Analytics and provide student access.

Evaluate your website based on various aspects, offering concrete suggestions for improvement.

Digital Ad Campaign:

Design a two-week ad campaign based on your objectives and budget.

Provide detailed plans for ad channels, budget allocation, keywords/target audience settings, bidding strategy, and ad design suggestions.

The project unfolds in two phases:

Proposal:

Evaluate your website design, integrate web traffic data, and present an exhaustive web audit report.

Propose a digital advertising campaign, encompassing channel selection, budget allocation, keywords/target audience settings, bidding strategies, and detailed ad design.

Execution:

The business partner selects one proposal, and the chosen group collaborates with the company to execute the plan.

What our learners won’t do for you?

Our learners won't create ad content. The responsibility lies with the business partner, while students focus on campaign organization, configuration, and execution.