Marketing Plan for Healthcare Organization
Timeline
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January 13, 2020Experience start
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January 21, 2020Project Scope Meeting
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February 18, 2020Midway Check-In
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April 5, 2020Experience end
Timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and critical dates.
-
February 18, 2020Midway Check-In
Brief meeting with organization to make sure students are on the right track for their final deliverables.
-
April 5, 2020Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategySkills
marketing marketing plan competitive analysis strategyIn teams, students will analyze a new or existing product or service concept of the healthcare organization's choice in order to develop a comprehensive proposal, marketing plan and final presentation. Students recommendations will be based on their findings.
Learners
- Project Proposal - Introduction, Product/Service Concept Overview, Rationale (approx. 2 pages)
- Marketing Plan - Title Page, Executive Summary, Market Analysis, Product/Service Overview, Recommendations (Product, Price, Promotion, Place, Positioning), Bibliography, Appendices (approx. 25)
- Final Presentation - Introduction, Product/Service Concept, Market Scan, Key Aspects of Marketing Plan (approx. 15 minutes)
Project timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
-
February 18, 2020Midway Check-In
-
April 5, 2020Experience end
Timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and critical dates.
-
February 18, 2020Midway Check-In
Brief meeting with organization to make sure students are on the right track for their final deliverables.
-
April 5, 2020Experience end
Project Examples
Requirements
Examples of products or service concepts which are suitable include but are not limited to the following:
- Nursing home
- In-home nursing care
- Rehab
- Hospice
- Care centre for adults with a mental disability (e.g. dementia, stroke, mental development)
- Medical device
- Cosmetic enhancement
- Pharmaceutical industry
Within the marketing plan, students will provide insight into the following areas:
- Market need
- Market segments
- Target market
- Competitive analysis
- Marketing objective
- Product/service overview
- Promotion
- Place
- Price
- Risks
- Cost estimates
- Break-even
- Revenue projections
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
-
February 18, 2020Midway Check-In
-
April 5, 2020Experience end
Timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and critical dates.
-
February 18, 2020Midway Check-In
Brief meeting with organization to make sure students are on the right track for their final deliverables.
-
April 5, 2020Experience end