Nipissing University
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Digital Marketing Analytics Project Experience (Google Ads, Meta Ads & LinkedIn Ads)

CSDG1010
Open Closing on February 15, 2025 / 1 spot left
York University
York University
Toronto, Ontario, Canada
Jason Rivarola
Instructor
1
Timeline
  • March 3, 2025
    Experience start
  • April 29, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Advertising Lead generation Social media marketing Marketing analytics Data visualization
Skills
google ads banner ads linkedin sales navigator facebook marketing facebook advertising marketing analytics data analysis data visualization digital marketing advertisement
Learner goals and capabilities

WE ARE LOOKING FOR AN ORGANIZATION ALREADY RUNNING PAID MEDIA ADS ON GOOGLE ADS, META ADS AND/OR LINKEDIN ADS.


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This experience is designed to bridge the gap between theoretical digital marketing analytics knowledge and practical application in real-world scenarios.


York University is looking for an organization that would allow them to analyze their paid media campaign data sets for educational purposes. Learners will enhance their skills in configuring tracking systems, managing multi-platform data, and optimizing digital marketing strategies using Google Ads, Meta Ads, and LinkedIn Ads.


By working on projects sourced from industry professionals, learners will apply their analytical skills to assess marketing initiatives, align them with business goals, and communicate insights effectively. This hands-on experience will prepare learners to drive data-informed strategies in a business context.

Learners

Learners
Certificate
Beginner, Intermediate levels
8 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Comprehensive analysis report on digital marketing paid media campaign effectiveness.
  • Data visualization dashboard showcasing key performance metrics.
  • Recommendations for optimizing digital marketing strategies based on data insights.



Project timeline
  • March 3, 2025
    Experience start
  • April 29, 2025
    Experience end

Project Examples

Requirements
  • Analyze the performance of a recent LinkedIn Ads campaign for a B2B client and provide optimization recommendations.
  • Evaluate the effectiveness of Google Ads for and suggest improvements.
  • Conduct a social media performance analysis for a marketing campaign on Meta platforms and present findings.
  • Create a report on cross-platform marketing data consolidation and insights.

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Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    Will you provide an opportunity for learners to present their work and receive feedback?

  • question 2

    Are you comfortable opening your Google Ads, Meta Ads or LinkedIn Ads data to the students?

  • question 3

    Are you comfortable with the program instructor and/or students to have access to your paid media accounts?

  • question 4

    Are you presently running any campaigns on Google Ads, Meta Ads or Linkedin Ads?

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