Buyer (Consumer) Behaviour - Strategic Marketing Plan
Timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
-
August 10, 2022Experience end
Timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 10, 2022Experience end
Experience scope
Categories
Customer segmentation Digital marketing Social media marketing Competitive analysis Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy researchA group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.
Learners
Your organization will receive the following deliverables:
- Weekly progress reports from student groups to make sure their clear channels communication from you, the client and student group.
- A Strategic Report outlining all areas where your organization can implement consumer behaviour principles to improve your market potential.
- Potential Mock-ups (Branding and messaging).
- Video Presentation that can be used to present to other members of your team.
Project timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
-
August 10, 2022Experience end
Timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 10, 2022Experience end
Project Examples
Requirements
Starting mid-May, a group of four to five 3rd year Undergraduate marketing student-consultants will spend up to 200 hours over the course of the semester developing a strategic marketing report and presentation on how your organization can adapt your marketing strategy to implement the core buyer behaviour principles to improve engagement and maximize market potential.
Student-consultants will research, analyze, and provide actionable recommendations that can be applied to a particular product(s) and the organizations marketing strategy.
The project scope will include, but is not limited to:
- Examining the organizations current marketing strategy.
- Analyzing market potential through observing target markets.
- Applying consumer behaviour theories and principals to improve the market potential.
- Provide recommendations and mock-ups.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
-
August 10, 2022Experience end
Timeline
-
May 20, 2022Experience start
-
May 28, 2022Initial introduction meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 10, 2022Experience end