- Description
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Located just 15 miles north of Boston, Salem State University one of the largest state universities in Massachusetts, and an important partner in the economic, cultural and intellectual vitality of the greater Boston region. The Bertolon School of Business is among the top 5% business schools in the world to receive AACSB accreditation. We offer students a broad-based business education with the flexibility to choose from eleven different areas of concentration. Bertolon students benefit from a culture that encourages collaboration, innovation, and the pursuit of individual excellence. Our instructional programs and mentoring support are designed to develop competency, instill confidence, and prepare students to become successful business and community leaders.
- Portal website
- https://www.salemstate.edu/
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Recent experiences
Crafting Consumer Connections for DeMarco Watches
MKT-241N
This experience offers learners from a Marketing Fundamentals course the opportunity to apply their classroom knowledge to real-world scenarios by crafting customer personas, identifying customer segmentation, and developing positioning statements for DeMarco Watches. Learners will leverage their understanding of market dynamics and consumer behavior to create targeted marketing strategies that align with the brand's goals. This hands-on project allows students to bridge theoretical concepts with practical applications, enhancing their ability to contribute effectively to marketing initiatives.
Operations and Logistics/Supply Chain Management
ODS 800
Looking to elevate your organization, and bring it to the next level? Bring on learners from Salem State University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this experience: A. Understand the types of operations and logistics/supply chain problems encountered in managing a business, government or non-profit organization, either manufacturing or service oriented. B. Apply critical thinking and the appropriate business analytical techniques to common problems encountered in various cultural and global business settings. C. Demonstrate an understanding of the increasing importance of sustainability and its close relationship with many essential functions of operations and logistics/supply chain management. D. Demonstrate an understanding of and appreciation for the ethical/legal environment encountered in operations and logistics/supply chain management. E. Use analytical thinking and reasoning skills as applied to operations and logistics/supply chain management problems using innovative Excel based quantitative techniques. F. Implement effective communications and interpersonal skills in problem solving. G. This experience is delivered by business problem solving or strategy development related to Sustainability in operations and logistics/supply chain management.
Sustainability in Operations and Logistics/Supply Chain Management
ODS 333
Looking to elevate your organization, and bring it to the next level? Bring on learners from Salem State University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this experience: A. Understand the types of operations and logistics/supply chain problems encountered in managing a business, government or non-profit organization, either manufacturing or service oriented. B. Apply critical thinking and the appropriate business analytical techniques to common problems encountered in various cultural and global business settings. C. Demonstrate an understanding of the increasing importance of sustainability and its close relationship with many essential functions of operations and logistics/supply chain management. D. Demonstrate an understanding of and appreciation for the ethical/legal environment encountered in operations and logistics/supply chain management. E. Use analytical thinking and reasoning skills as applied to operations and logistics/supply chain management problems using innovative Excel based quantitative techniques. F. Implement effective communications and interpersonal skills in problem solving. G. This experience is delivered by business problem solving or strategy development related to Sustainability in operations and logistics/supply chain management.
ITE 350 Windows and Linux Server Administration
ITE 350
This experience is designed for learners who are equipped with foundational knowledge in computer architecture, IT fundamentals, networking, programming, and information management. Participants will engage in projects that require them to apply their skills in designing, deploying, and managing IT systems within an organizational context. The focus will be on practical application, allowing learners to gain hands-on experience in configuring operating systems, managing IT environments, and ensuring system integration and quality assurance. This experience aims to bridge the gap between theoretical knowledge and real-world IT challenges, preparing learners to meet industry demands effectively.