Marketing Analytics
Project scope
Categories
Customer segmentation Lead generation Search engine optimization Social media marketing Marketing analyticsSkills
marketing strategies search engine optimization online marketing web traffic honesty google analytics marketing google ads wordpress boostingABOUT THE COMPANY
3R Strategy is an independent pay and reward specialist consultancy based in the UK, made up of specialist pay consultants who operate as an extension of our clients’ HR teams. Our vision is to create a future in which organisations take a fair and equitable approach to pay and reward, communicated clearly and honestly to their employees.
Our customised reward solutions are designed to help our clients introduce more pay transparency in their organisation. Unlike other reward consultancies, we work in partnership with our clients on an ongoing basis to help implement new reward principles and ensure that employees are informed and on board.
PROJECT SCOPE
3R Strategy is looking for a small group of students to help grow our business by analysing our online marketing performance, enhancing conversions, and help us build a comprehensive marketing strategy. We would like help in the following areas:
· Google Adwords: setting up and maintaining campaigns, experimenting with keywords and boosting conversions
· Google Analytics: analysing performance through online campaigns, website traffic, etc
· Wordpress: updating our website pages to optimise SEO and recommend improvements
We would like an overall strategy document produced which includes suggestions on which channels we should be focussing on, a review and recommendation of budgets/spends, and how as a business we can optimise online conversions.
To be discussed
About the company
We are a UK-based pay and reward consultancy dedicated to helping organisations build a culture of trust through pay transparency. Our motto ‘Reward, Recognise, Retain’ is a reflection of our purpose: to give businesses the tools and insight to reward their people fairly, recognise their achievements, and retain them for the long term. We operate according to a defined set of values and believe in developing open, honest and ethical relationships built on integrity, trust and thought leadership.