Marketing Analytics

ABOUT THE COMPANY 3R Strategy is an independent pay and reward specialist consultancy based in the UK, made up of specialist pay consultants who operate as an extension of our clients’ HR teams. Our vision is to create a future in which organisations take a fair and equitable approach to pay and reward, communicated clearly and honestly to their employees. Our customised reward solutions are designed to help our clients introduce more pay transparency in their organisation. Unlike other reward consultancies, we work in partnership with our clients on an ongoing basis to help implement new reward principles and ensure that employees are informed and on board. PROJECT SCOPE 3R Strategy is looking for a small group of students to help grow our business by analysing our online marketing performance, enhancing conversions, and help us build a comprehensive marketing strategy. We would like help in the following areas: · Google Adwords: setting up and maintaining campaigns, experimenting with keywords and boosting conversions · Google Analytics: analysing performance through online campaigns, website traffic, etc · Wordpress: updating our website pages to optimise SEO and recommend improvements We would like an overall strategy document produced which includes suggestions on which channels we should be focussing on, a review and recommendation of budgets/spends, and how as a business we can optimise online conversions.

Marketing Data Analytics

ABOUT THE COMPANY 3R Strategy is an independent reward consultancy based in the UK. Our vision is to create a future in which organisations build a culture of trust through pay transparency by taking a fair and equitable approach to pay, communicated clearly and honestly to employees. PROJECT SCOPE We're looking for a small group of students to help grow our business by analysing our online marketing performance, enhancing conversions, and helping us build a comprehensive marketing strategy. We would like help in the following areas: Marketing data: analyse performance metrics across various platforms Google Analytics: analyse performance through online campaigns, website traffic, etc Wordpress: update website pages to optimise SEO and recommend improvements We would like a strategy document produced which includes suggestions on which channels we should focus on, a review and recommendation of budgets/spends, and how as a business we can optimise online conversions.

Design HR Process and Templates

WHY The traditional performance management process with an annual appraisal and ratings along a forced distribution doesn't work. Why? 1. It's not a fair or consistent process 2. Performance isn't something a leader can 'manage'. There are many things that impact someone's performance such as their relationships with their manager, their colleagues and their mental health HOW We're re-defining performance management. This means a new approach and a new process. As part of this re-design we want to develop new templates for employees to establish their objectives, refer back to them regularly and give on-going feedback to their colleagues. Research tells us that we can measure the health of relationships, teams and even organisations by the average lag time between identifying a problem and discussing them. Through this collaboration, we aim to develop templates and guidelines to create a culture of trust where colleagues feel safe to have these important conversations.