The main goal for the project is to increase awareness of SommEvents through a marketing strategy across Canada. The company creates wine experiences using wines that are not available in retail stores for team building and client retention. The experiences are led by sommeliers who make wine tasting approachable and interactive.

- Developing a comprehensive marketing plan that includes social media, events, and partnerships to increase brand awareness.

- Creating promotional materials and content to showcase the unique wine experiences offered by SommEvents.

- Implementing the marketing strategy and tracking the effectiveness of different tactics.

- Analyzing the results and making recommendations for future marketing efforts.

- Presenting a final report outlining the marketing strategy and its impact on brand awareness.

Myself, the owner of the business and my assistant will be available for calls and communication by email to answer any questions.

I can be available for meetings on a regular basis if needed and can use any platform such as Zoom, Teams etc for in person meetings.

Our existing marketing material will also be available for review and to help with consistency of messaging. WE are presently using Instagram, Facebook and LinkedIn for our social media.

I also have a good description of our marketing personas already determined.

WE have a mailing list about about 1600 names and much of our data is available to the students should it be required.