Wildlife Collision Awareness Social Media Campaign
Project scope
Categories
Communications Digital marketing Social media marketingSkills
infographics communication social media campaigns content creation social media strategy social media digital marketing researchThe Wildlife Collision Prevention Program aims to reduce the number of wildlife-related accidents on roads by increasing public awareness through social media. The project involves creating a comprehensive social media package that effectively communicates the importance of wildlife collision prevention. Learners will research and develop engaging content tailored for platforms like Facebook, Instagram, and Twitter. The goal is to educate the public on safe driving practices in wildlife-prone areas and the impact of collisions on both humans and wildlife. This project will allow learners to apply their knowledge of digital marketing and content creation to a real-world issue, enhancing their skills in research, communication, and social media strategy.
The deliverables for this project include a complete social media package consisting of researched and engaging content for various platforms. This will include a series of posts, infographics, and short videos designed to raise awareness about wildlife collisions. Additionally, a content calendar outlining the posting schedule and strategies for audience engagement will be provided.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Wildlife Collision Prevention Program (WCPP) was formed in 2001, as a partnership between the British Columbia Conservation Foundation (BCCF) and the Insurance Corporation of British Columbia (ICBC), in response to the increasing number and severity of wildlife vehicle collisions in BC. WCPP is administered by the BCCF, with funding and support from government agencies, crown corporations, and both public and private organizations.
The intention of the WCPP is to make BC's highways safer for both people and wildlife. A major focus of the WCPP is to provide education and awareness for motorists on wildlife vehicle collision prevention.