Pulp Ltd. is looking to enhance its online presence and improve its digital marketing efforts. The company aims to develop a comprehensive digital marketing strategy that includes effective advertising campaigns and engaging content.

The project will involve analyzing current marketing efforts, identifying areas for improvement, and creating a detailed plan to boost online visibility and customer engagement. Additionally, the team will develop Standard Operating Procedures (SOPs) to ensure consistency and efficiency in future marketing activities.

This project will provide learners with the opportunity to apply their knowledge of marketing principles, digital advertising, and content creation in a real-world context.

Key tasks include:

• Conducting a SWOT analysis of Pulp Ltd.'s current digital marketing efforts.

• Develop Targeted customers and customer profiles

• Developing a digital marketing strategy that includes social media, email marketing, and online advertising.

• Creating engaging content for various digital platforms.

• Drafting SOPs for content creation and digital marketing processes.

The deliverables for this project will include:

- A comprehensive digital marketing strategy document outlining goals, target audience, channels, and tactics.

- A set of engaging content pieces, such as blog posts, social media updates, and email newsletters.

- A detailed report on the SWOT analysis conducted.

- Standard Operating Procedures (SOPs) for content creation and digital marketing activities to ensure consistency and efficiency in future efforts.

Existing content and marketing strategies and tactics used

Company vision and culture

Work closely to do "As-Is" assessment and any other analysis required

Sharing data and other important information as needed

Open communication