Business Plan for Developing an Integrated Security Company

Project Description : Business Plan for Developing an Integrated Security Company   Welcome to Pulp! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Business Plan for Developing an Integrated Security Company. Main Goal : The primary objective of this project is to develop a business plan and go-to-market strategy for an Integrated Security Company. Pulp ltd. is a holding company, with Pulp Shred Ltd. as the operating company under it. Pulp Shred is in the business of providing Information Destruction services to both businesses and residents in the Calgary Region. Our main target profile in the commercial space is the SMB market. Small and medium businesses account for almost 99% of total businesses in Alberta and Canada. We believe the SMB market is the most vulnerable to security breaches, however. The majority of cybersecurity providers focus on the enterprises and therefore the solutions are inaccessible and unaffordable to most. Additionally, there's a lot of confusion around cybersecurity as its been promoted as too onerous and techy, thereby scaring most of the small business owners. It seems to be the new Wild Wild West of Business! At Pulp, our vision is to democratize the cybersecurity space and make it Affordable, Accessible, and Achievable for the SMBs. We aim to broaden our service scope to become a fully integrated security company, starting with Information Security (i.e., cloud security, cyber security, plus our existing information destruction services). We envision this strategy to unfold in multiple phases, with the initial phases focused on developing strategic partnerships with global leaders in cybersecurity and reselling their solutions. The goal is to become a Managed Security Services Company in 2-3 years. Eventually this model will include physical/guarding security services as well. Current status: we have stitched a number of partnerships with some of the major global providers and are in talks with more. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe from September 20, 2024 - December 10, 2024.

Development of HR Policies

Pulp Ltd., a small business, is seeking to establish a robust set of Human Resources (HR) policies and Standard Operating Procedures (SOPs) to streamline its operations and ensure compliance with labor laws. The goal of this project is to create a comprehensive HR manual that addresses key areas such as recruitment, onboarding, employee conduct, performance evaluation, and termination processes. This project will provide learners with the opportunity to apply their knowledge of HR management, legal compliance, and organizational behavior to develop practical and effective policies. The team will conduct research on best practices, consult relevant legal guidelines, and tailor the policies to fit the specific needs of Pulp Ltd.

Comprehensive Sales Strategy Development.

Pulp Ltd., a company specializing in high-quality paper products, seeks to enhance its sales operations by developing a comprehensive sales strategy. The goal of this project is to create a detailed sales process and policies that streamline the journey from prospecting to closing deals. The project will involve analyzing current sales practices, identifying areas for improvement, and crafting effective sales pitches tailored to different customer segments. By doing so, Pulp Ltd. aims to increase its market share and improve overall sales performance. This project provides an excellent opportunity for learners to apply their classroom knowledge of sales and marketing in a real-world context. Key tasks include: - Analyzing existing sales data and practices. - Developing a structured sales process and policies. - Crafting persuasive sales pitches for various customer segments. - Creating a prospecting strategy to identify and engage potential clients. - Designing a closing strategy to finalize sales effectively.

Digital Marketing Strategy and Content Development

Pulp Ltd. is looking to enhance its online presence and improve its digital marketing efforts. The company aims to develop a comprehensive digital marketing strategy that includes effective advertising campaigns and engaging content. The project will involve analyzing current marketing efforts, identifying areas for improvement, and creating a detailed plan to boost online visibility and customer engagement. Additionally, the team will develop Standard Operating Procedures (SOPs) to ensure consistency and efficiency in future marketing activities. This project will provide learners with the opportunity to apply their knowledge of marketing principles, digital advertising, and content creation in a real-world context. Key tasks include: Conducting a SWOT analysis of Pulp Ltd.'s current digital marketing efforts. Develop Targeted customers and customer profiles Developing a digital marketing strategy that includes social media, email marketing, and online advertising. Creating engaging content for various digital platforms. Drafting SOPs for content creation and digital marketing processes.