At REAL Biz Moms, we are a community devoted to equipping moms with the confidence and support they need to live their dreams.

We are looking to gain a better understanding of our target market (mom entrepreneurs, working moms, moms with side hustles, personal development moms) to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

To accomplish this, you could focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

The final deliverables should take the form of:

• A final report
• Survey/Questionnaire templates
• A 30-minute presentation

Students will connect directly with the employer for mentorship and supervision throughout the project.

Employer will supply students with access to necessary platforms for research.