Marketing Conversion Optimization

Closed
Pop! Events Group
Toronto, Ontario, Canada
CEO
(3)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
sales & marketing strategy research digital marketing marketing strategy
Details

Our landing pages are already generating a lot of traffic, but our problem lies in converting the leads that come to that page into real action. To become a proactive marketing team, we need assistance fine tuning our outreach process. We would like to equip our marketing and teams with a plan that guides them in increasing our conversation rate, researching new prospects, identifying key contacts, and reaching out with compelling messages that actually get converted into action. We would like you to create a simple step-by-step strategy for prospecting in our target market. 

This project may include, but is not limited to:

  • Increasing our conversations on our existing high-traffic landing pages (main focus)
  • Identifying new potential accounts that align with our current customer base.
  • Compiling relevant market information. 
  • Building a customizable outreach script.

The final project deliverable should be a report including research, analysis, and recommendations, and perhaps a presentation. It should assist our marketing team in successfully increasing our conversation rate, prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
Food & beverage, Entertainment, Hospitality, Experiential marketing, Events services

Pop! Events Group specializes in producing social, team building and marketing events for companies in the greater Toronto area. We are also an in-house supplier of gift wrapped/ party ready toys for Corporate Children's Holiday Parties and a variety of Unique Event activations and rentals for a variety of different event types.