About Company

Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience.

We believe that everyone has ideal fit and style preferences and the best person to identify, control, and set those preferences is the individual. We’ve developed tools and an experience for the user that brings this all to life.

Project Scope

Project Description:

Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience. To do this, we will determine user measurements from user provided photos. We recognize that interactions with our tools provide opportunities to support positive body image for our users.

This project will identify best practices or leading practices presented in research literature to reinforce positive body image for our users. Additionally, this project will identify messaging to avoid.

The primary Stylecard point of contact is the CIO, and regular communication with the entire executive team is expected.

Project Details:

The project is expected to produce literature reviews from relevant scientific sources and contact researchers were necessary or feasible. All recommendations and insights should be provided with Stylecard’s context in mind; recommendations should align with our current tools and interface and be adaptable enough to use as the interface and tools grow.

Project Goals/Deliverables

1. Identify research backed messaging and that supports positive body image.

2. Identify locations in the user experience best positioned to promote this messaging.

3. Identify specific processes to avoid in our user experience with body positivity in mind.

4. Provide a written summary of methodology and findings from the first three goals.