We want students to help us build a digital marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our sales.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How should we promote our company to generate more leads for our courses, either in-person or online.
• How do we market our online classes differently from our in-person ones?

A report to present a digital marketing strategy plan for our company on how people perceive our company's brand and marketing efforts, how to generate more leads for our courses, actions we need to take towards our goal to grow. We would like the report to include a plan to improve all of our digital marketing aspects.

Students will connect directly with the employer for mentorship and supervision throughout the project. We will be available for questions. This can also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We are happy to have a meeting prior to starting work together so we can ensure we are providing you with everything you need as you go through your project.