Digital Marketing Strategy Plan

We want students to help us build a digital marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our sales. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How should we promote our company to generate more leads for our courses, either in-person or online. How do we market our online classes differently from our in-person ones?

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our sales. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How should we promote our company to generate more leads for our courses, either in-person or online. How do we market our online classes differently from our in-person ones?