The main goal of this project is to provide an analysis of the competitors and then build a competitive sales funnel strategy that includes website optimization and social media campaign. This will involve several different steps for the learners, including:

- Researching the competitors and their strategies.

- Analyzing the competitors’ websites and social media campaigns.

- Developing a competitive sales funnel strategy for NSM for Wellness.

- Optimizing the NSM for Wellness website for better user experience.

- Creating a social media campaign to promote the NSM for Wellness brand.

- Testing the effectiveness of the website and social media campaign.

By the end of the project, learners should demonstrate:

- Understanding of the competitors and their strategies.

- Understanding of website optimization and social media campaigns.

- Identification of areas for improvement of the website and social media campaign.

Bonus steps would include:

- Testing the effectiveness of the website and social media campaign with users.

Final deliverables should include:

- A written report outlining the competitive analysis and sales funnel strategy.

- All source code for the website optimization and social media campaign.

Owner will be accessible for unlimited Zoom meetings as needed for insight and support throughout the project.

Will provide access as needed to any tools and/or technology related to the success of the project.