Special Compass Inc. aims to enhance its digital presence and increase brand awareness, engagement, and promotion of its services and resources. The company currently lacks a cohesive digital marketing strategy, which has resulted in inconsistent online visibility and engagement. This project will involve developing a comprehensive digital marketing strategy that leverages various online platforms and tools. The goal is to create a unified approach that aligns with Special Compass Inc.'s mission and objectives, ensuring consistent messaging and effective outreach. The project will provide learners with an opportunity to apply their knowledge of digital marketing, analytics, and content creation in a real-world context.

Key tasks include:

- Conducting a digital marketing audit to assess current online presence and identify gaps.

- Developing a content calendar and social media strategy.

- Creating targeted campaigns to increase engagement and brand awareness.

- Implementing SEO best practices to improve search engine rankings.

- Analyzing campaign performance and making data-driven adjustments.

The project will result in a comprehensive digital marketing strategy document for Special Compass Inc. This document will include:

- A detailed digital marketing audit report.

- A content calendar and social media strategy.

- Campaign plans with specific goals and metrics.

- SEO recommendations and implementation plan.

- Performance analysis reports with actionable insights.

These deliverables will provide Special Compass Inc. with a clear roadmap to enhance its digital presence and effectively engage its target audience.