Springboard | UI/UX Design Project

Problem Statement Special Compass aims to bridge the gap in educational accessibility and inclusivity for students with diverse learning needs. Currently, the tools and systems in place lack seamless integration, making it challenging to streamline operations such as lead generation, client management, payments, digital marketing, and feedback collection. This disjointed approach limits our capacity to effectively support educators, parents, and students. Criteria for Success Operational Efficiency : Implementing an integrated system that automates lead generation, CRM management, payments, and feedback processes within the WiX platform. User Experience : Ensuring the platform is intuitive and user-friendly for clients and internal staff. Impact Measurement : Establishing mechanisms to track and analyze engagement, feedback, and outcomes to continuously improve services. Alignment with Mission : Maintaining a focus on accessibility and inclusivity in all functionalities and interfaces. Project Goals At the end of the project, Special Compass expects: A fully functional, automated, and integrated system within WiX that supports the organization’s operational needs. Customizable templates for digital marketing campaigns, client feedback forms, and financial management. A CRM solution tailored to our unique client base, allowing personalized and efficient communication. A scalable platform ready to adapt to future growth and technological advancements

Digital Marketing Strategy Development for Special Compass Inc.

Special Compass Inc. aims to enhance its digital presence and increase brand awareness, engagement, and promotion of its services and resources. The company currently lacks a cohesive digital marketing strategy, which has resulted in inconsistent online visibility and engagement. This project will involve developing a comprehensive digital marketing strategy that leverages various online platforms and tools. The goal is to create a unified approach that aligns with Special Compass Inc.'s mission and objectives, ensuring consistent messaging and effective outreach. The project will provide learners with an opportunity to apply their knowledge of digital marketing, analytics, and content creation in a real-world context. Key tasks include: - Conducting a digital marketing audit to assess current online presence and identify gaps. - Developing a content calendar and social media strategy. - Creating targeted campaigns to increase engagement and brand awareness. - Implementing SEO best practices to improve search engine rankings. - Analyzing campaign performance and making data-driven adjustments.

Business Strategy for Special Compass Inc.

The main goal for the project is to create a comprehensive business strategy for Special Compass Inc. The strategy should focus on enhancing the quality of education for students with special needs, improving sales strategies, and mapping out the customer journey for the organization. This will involve several different steps for the students, including: - Conducting a thorough analysis of the current business operations and market positioning of Special Compass Inc. - Developing a business strategy that aligns with the organization's mission and goals, with a specific focus on improving the quality of education for students with special needs. - Creating a sales strategy that targets potential clients, partners, and stakeholders, and outlines the approach for generating revenue. - Mapping out the customer journey to identify touchpoints, pain points, and opportunities for enhancing the overall experience for students with special needs.

Market Research (Special Education)

Special Compass' mission is to help provide support for students with special needs. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.