Retail Channel Marketing Strategy
Project scope
Categories
Market research Marketing strategySkills
marketing strategies marketing retail channels strategic planning merchandising value chainOur team is looking for students who can help us with the project requirements below:
including analyses of the retailing concept, the competitive environment, your customer, the consumer decision-making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.
Lois Taylor
About the company
We are a family owned Jewellery Store founded in 1895 with 4 locations. Currently we have our 4th and 5th generation David Creighton Taylor (D.C. Taylor) working in our stores.
Our business set up shop on the main street of Owen Sound and have since grown to 2 locations here, one each in Collingwood and Barrie.