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Owen Sound, Ontario, Canada
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Marketing Innovation & Business
Our team is looking for students who can help us with the project requirements below: Perform an in-depth internal and external SWOT analysis to identify opportunities. Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy.Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).Social Media: An analysis of how to leverage social media channels to reach different customer groups. Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance. Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads.Analysis and recommendations on your web strategy and website design. /
Develop & Manage PR Campaign
Our team is looking for students who can help us with the project requirements below: Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds. Students will review the current state, do a situational analysis, quantitative research. From this, students will outline strategies to formulate a public relations campaign that can be implemented immediately.
Marketing Plan
Our team is looking for students who can help us with the project requirements below: We hope our Marketing Plan will include: 1. Executive Summary 2. Company Description 3. Strategic Focus and plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control
Small Business & Startup Consulting
Our team is looking for students who can help us with the project requirements below: Customer discovery and segment analysis (both existing and potential customers; customer pains and customer experience; Idea prototyping and validation; Go-to-market and traction strategy development; Competitive landscape assessment (company and product/service level; Pricing analysis (willingness to pay and competitive pricing; and Trend analysis (demographic, technology, social, economic, legal/regulatory, etc.