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Marketing Plan

Closed
D.C. Taylor Jewellers
D.C. Taylor Jewellers
Owen Sound, Ontario, Canada
Lois Taylor
Lois Taylor
Corporate Sales
(1)
2
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
finance financial data distribution strategies marketing marketing planning management sales
Details

Our team is looking for students who can help us with the project requirements below:

We hope our Marketing Plan will include:

1. Executive Summary

2. Company Description

3. Strategic Focus and plan

  • Mission/Vision
  • Goals
  • Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

  • SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
  • Industry Analysis
  • Competitor Analysis
  • Company Analysis
  • Customer Analysis

5. Market-Product Focus: Marketing and Product Objectives

  • Target Markets
  • Points of Difference
  • Positioning

6. Marketing Program

  • Product Strategy
  • Price Strategy
  • Promotion Strategy
  • Place (Distribution Strategy)

7. Financial Data and Projections

  • Past Sales Revenues
  • Five-Year Projections

8. Organization

9. Implementation

10. Evaluation and Control

Deliverables
No deliverables exist for this project.
Mentorship

Lois Taylor

About the company

Company
https://www.dctaylor.com/
Owen Sound, Ontario, Canada
11 - 50 employees
Retail

We are a family owned Jewellery Store founded in 1895 with 4 locations. Currently we have our 4th and 5th generation David Creighton Taylor (D.C. Taylor) working in our stores.
Our business set up shop on the main street of Owen Sound and have since grown to 2 locations here, one each in Collingwood and Barrie.