Australian Catholic University

Sydney, New South Wales, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on two main projects over the course of the semester: a digital marketing audit followed by a digital marketing strategy plan based on audit findings. Students in this program obtain both the theoretical and practical understanding of the Internet marketplace necessary to adapt to the many changes while also equipping them with the skills they will need to perform vital daily functions as a digital marketing specialist. The unit also ensures that the use of technology to facilitate marketing activities does not disadvantage vulnerable consumer segments in the marketplace. Some of the key concepts students would study in this unit are: web analytics, search engine optimization, search engine marketing, social media marketing and online reputation management.

Australian Catholic University

Sydney, New South Wales, Australia

Project Objective: The objective of this project is to conduct a comprehensive SWOT analysis of the current Business course undertaken by the student and provide recommendations for its successful implementation and improvement. Project Scope: The project will focus on the evaluation and analysis of a specific business course chosen by the student.  Project Description: Looking to elevate your course offerings as Tertiary education providers? Bring on students from  Australian Catholic University  to be your student consultants, in a project-based experience. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. Students in this course understand the key concepts, practical tools and practices of strategic planning and management techniques (e.g. SWOT analysis) to help the educational organisation identify Strengths, Weaknesses, Opportunities and Threats related to the offering of specific business courses offered in the tertiary education system. This unit provides the scaffolding that bridges the core principles of strategic management covered in the business courses in a more in-depth way. The unit is taught from the perspective of a strategy manager who makes decisions about Business Course offerings in a tertiary education setting Students will use their own educational journey to do a thorough analysis utilising tools to provide strategic recommendations around the value and potentials of the course that students are familiar/undertaking to suit their career path. Students focus on the strategic management aspects including SWOT analysis of the course and provision of strategic recommendations for uplifting the course offering in their area of specialisation.

Australian Catholic University

Sydney, New South Wales, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course understand the key concepts, practical tools and practices of marketing. This unit provides the scaffolding that bridges the core principles of markets and marketing covered in the foundation unit and the study of marketing as a discipline in a more in-depth way. The unit is taught from the perspective of a Marketing Manager who makes decisions about products in the marketplace, and who utilises tools in order to make these decisions. Students focus on the managerial aspects of marketing such as: market research, brands, pricing, distribution, marketing channels, and the marketing of services.

Australian Catholic University

Sydney, New South Wales, Australia

We are searching for companies that are looking for students to solve problems in relation to a range of finance principles. Our BAFN200 students are currently undertaking a Principles of finance course that focuses on the following topics: Environment, social and governance (ESG) practices and financial decisions Time value of money Cash flows and capital budgeting Dealing with uncertainty in decision making: Sensitivity and Scenario Analysis Bond and share valuation Risk and return trade-off and Capital Asset Pricing Model Income, asset-based, and market valuation approaches Capital and debt markets Capital structure Cost of capital Dividend policy We are looking to form partnerships with companies that wish to be part of the students' individual final assessment (due in early November 2022), where students assess the needs of a business and then create a report for the business owners/managers.