Business Strategy Consulting 101

As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

EcoTech Innovation Challenge

The main objective of the EcoTech Innovation Challenge is to empower learners to design and develop innovative technology solutions that address pressing environmental challenges. In this project, learners will have the opportunity to apply their creativity and problem-solving skills to develop sustainable tech products that contribute to environmental conservation and promote eco-friendly practices. Problem Statement: Learners will be tasked with identifying a specific environmental challenge, such as air or water pollution, deforestation, plastic waste, or climate change, and developing a technology-driven solution to mitigate its impact. Whether it's creating a device to reduce energy consumption, an app to promote recycling, or a sensor to monitor air quality, learners will have the freedom to explore various environmental issues and propose innovative solutions. Expected Outcome: By the end of the project, learners are expected to have designed and prototyped a sustainable technology product that addresses the identified environmental challenge. Additionally, learners will develop a comprehensive marketing strategy to promote their product and raise awareness about the importance of environmental conservation.

Marketing and Platform Optimization Project

Path2Love Mastery is a revolutionary relationship and personal growth ecosystem founded by Alison Verge, a Certified NLP Practitioner, Relationship Coach, and Certified Sexologist. The ecosystem includes an app, an Augmented Reality (AR) clubhouse, AI chatbots, and expert-led coaching to help high-achieving individuals over 40 improve their love lives by addressing challenges such as independence in relationships, emotional baggage, and lack of experience in long-term romantic connections. This project offers an opportunity for students to develop a comprehensive marketing strategy and strategic proposal to scale Path2Love Mastery's ecosystem while enhancing user engagement and profitability. Key Components: Path2Love Mastery App: A virtual community and mall connecting users to experts in relationships, personal development, health, mindset, and wellness, using self-discovery tools and Augmented Reality-based experiences. AR Clubhouse (GoBrunch.com): An interactive virtual event space for workshops, networking, coaching, and dating experiences, requiring optimization of membership tiers and features. AI Chatbot Series (Pickaxe.com): A system guiding users through the L.O.V.E. Engineering stages. Expert-Led Coaching & Community Support: A network of top-tier experts including Alison herself. Masterminds & Memberships: Structured tiers (Free, Premium, Platinum) offering varying levels of access to resources, coaching, and exclusive events. Core Methodology: The L.O.V.E. Engineering Process focuses on learning from within, overcoming obstacles, visioning a vibrant future and how to obtain it, and engaging in relationship building and nurturing. Project Objectives: Develop a comprehensive marketing strategy and strategic proposal to scale Path2Love Mastery's ecosystem while enhancing user engagement and profitability. The project involves: Conducting market research and audience segmentation to understand the target market (high-achieving singles over 40) and their needs. Developing a digital marketing plan, including content marketing, email marketing, and influencer partnerships. Optimizing the platform features, such as the app, AR Clubhouse design & experience, and AI chatbots, to enhance user engagement. Designing effective membership growth strategies and conversion funnels for Free, Premium, and Platinum membership tiers. Proposing future growth ideas, including new features, partnerships, and ways to optimize user engagement and profitability.