E-Commerce Optimization and Digital Product Launch

Colour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.

E-commerce Platform Optimization for Colour Me Christmas

Colour Me Christmas is looking to enhance its online presence by optimizing its e-commerce platforms. The project aims to update and streamline the company's Etsy and Amazon shops, ensuring that product listings are accurate, visually appealing, and optimized for search engines. Additionally, the project involves launching products on Amazon KDP to expand the company's reach into the digital marketplace. The team will also be responsible for setting up a new shop on Faire, a wholesale marketplace, to tap into B2B opportunities. This project provides learners with the opportunity to apply their knowledge of e-commerce, digital marketing, and platform-specific optimization techniques. By focusing on these closely related tasks, the project ensures a cohesive approach to improving Colour Me Christmas's online sales channels.

Colour Me Christmas: Festive Website Revamp

Colour Me Christmas, a company specializing in holiday-themed products and services, is looking to revamp its online presence to align with its new branding and business objectives. The current website does not reflect the vibrant and festive nature of the brand, nor does it effectively communicate the company's updated offerings. The goal of this project is to design and develop a new website using either Wix or Squarespace that captures the essence of Colour Me Christmas. The website should be visually appealing, user-friendly, and optimized for both desktop and mobile devices. It should also include sections for product showcases, customer testimonials, and a blog for holiday tips and ideas. The project provides an opportunity for learners to apply their web design and development skills, utilizing tools and techniques learned in the classroom to create a cohesive and engaging online platform.

Colour Me Christmas: Visual Identity Rebrand

Colour Me Christmas, a company specializing in festive decorations and holiday-themed products, is seeking to refresh its brand image to better resonate with its target audience. The goal of this project is to develop a cohesive and modern visual identity that reflects the company's joyful and vibrant spirit. This involves creating a new logo, designing a consistent visual style, and developing templates for social media graphics and business proposals. Additionally, a mockup of a new website design will be crafted to ensure the brand's online presence aligns with its updated identity. This project provides an opportunity for learners to apply their graphic design and branding knowledge, focusing on creating a unified and appealing brand image.