Marketing Strategy for Kan Kan Spice

The main goal for the project is to improve sales and brand awareness for Kan Kan Spice through the development of a strong digital and non-digital marketing strategy. This will involve several different steps for the learners, including: - Conducting market research to understand the target audience and competitors. - Developing a comprehensive digital marketing plan including social media, email marketing, and online advertising. - Creating a non-digital marketing strategy such as print ads, events, and collaborations. - Identifying key performance indicators (KPIs) to measure the success of the marketing efforts.