Virtual Marketing Opportunity

The primary focus for the student(s) will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our potential customer base and make recommendations; create our prospect messaging and create outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s) and develop a going forward strategy. Create social media content that supports the above.

SEO and Social Media Strategy

We are seeking a highly skilled social media marketing expert to join our team and assist us in enhancing our clients website traffic and improving their SEO rankings. The key components of this project include conducting a comprehensive keyword analysis to identify the most relevant search terms for their organization, developing a strategy document outlining both the SEO requirements necessary to ensure our website appears on the first page of Google for relevant keywords The specialist will help us increase our clients website traffic and improve our SEO rankings. The primary project requirements are as follows: Conduct keyword analysis to identify relevant search terms for our organization. Create a strategy document outlining SEO requirements to ensure our clients website appears on the first page of Google for relevant keywords. Create engaging content for high-profile media websites. Utilize tools and programs that our organization currently uses.

Digital Content Creation

We are a new startup, and would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Website Optimization

The main goal of this project is to optimize our website's performance by transferring our domain to Amazon Web Services (AWS) to improve website loading speed and functionality. Students should be prepared to: Identify the AWS service that is most suitable for the website, either AWS LightSail or AWS EC2. Set up an AWS account and configure the AWS services. Transfer the domain to AWS and configure the DNS settings. Migrate the website files and databases to AWS. Configure the web server and database settings to optimize website speed and performance. Test the website to ensure that it is functioning properly and troubleshoot any issues that may arise. Implement a Content Delivery Network (CDN) to improve website loading speed and reduce server load. Implement caching techniques such as browser caching, page caching, and object caching to further improve website speed. Monitor website performance using AWS monitoring tools such as CloudWatch and make necessary optimizations as needed.