Sales Enablement Toolkit for New Product Launch

El Locale is preparing to launch an innovative new product and aims to equip its sales team with the necessary tools to ensure a successful market entry. The project involves developing a comprehensive sales presentation that highlights the unique features and benefits of the new product, enabling the sales team to effectively communicate its value to potential customers. Additionally, the project requires crafting a sales script designed to address and overcome common customer objections, ensuring that the sales team is prepared for various scenarios during client interactions. Finally, the project includes creating a customer onboarding guide to facilitate a smooth transition for new clients, enhancing their initial experience with the product and fostering long-term relationships. This project provides learners with the opportunity to apply their knowledge of marketing, communication, and customer relationship management in a real-world context.

UI/UX Enhancement for Apex Social

Apex Social is seeking to enhance its user interface (UI) and user experience (UX) by refining its existing Figma files. The goal of this project is to improve the overall usability and aesthetic appeal of the platform, making it more intuitive and engaging for users. The current Figma files contain the design elements and layout of the platform, but they require refinement to align with modern UI/UX standards. This project will involve analyzing the existing designs, identifying areas for improvement, and implementing changes to create a more cohesive and user-friendly interface. The team will apply their classroom knowledge of UI/UX principles, design thinking, and user-centered design to achieve these objectives.

UI/UX Enhancement for El Locale

El Locale seeks to enhance its user interface (UI) and user experience (UX) by refining its Figma files. The project involves updating existing UI designs, ensuring they are properly formatted and organized within Figma. Additionally, the project includes conducting customer research to gather feedback on the current UI/UX and implementing necessary improvements based on this feedback. The goal is to create a more intuitive and user-friendly interface that aligns with user expectations and enhances overall satisfaction. This project provides an excellent opportunity for learners to apply their knowledge of UI/UX design principles and Figma software in a real-world context.

El Locale Brand Development Initiative

El Locale, a dynamic company in the digital space, seeks to enhance its brand identity to better connect with its target audience. The project aims to create a cohesive and visually appealing brand presence that reflects the company's values and mission. This involves designing a new logo, developing brand collateral, and creating engaging video content for their app. Additionally, the project includes crafting online advertising materials to boost brand visibility. The goal is to provide El Locale with a comprehensive brand package that can be consistently used across various platforms, ensuring a strong and recognizable brand image. This project offers learners an opportunity to apply their design and marketing skills in a real-world context, focusing on creating a unified brand experience.