Nood Soups - Website Development / Marketing

We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Once the new website is ready, we would like students to assist with executing a marketing strategy. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Create a website using a drag-and-drop platform (e.g. Wix + Shopify) Provide training on updating and maintaining the website. Write blog articles, email newsletters/sequences and other content pieces on assigned topics. Assist with a social media launch (i.e. Instagram, Facebook) to promote our organization. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Research SEO Strategy & Recommendations Website Development IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: English