- Location
- Kelowna, British Columbia, Canada
- Bio
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I've been in the IT, tech, advertising, and marketing space for over ten years. The interest started at a young age and it really took off after I completed some college education and got my first Information technology job. Since then I have done a wide variety of things including enterprise-level IT support, content creation, and digital advertising.
My specialty is in the digital advertising space around especially Google and LinkedIn. My overall experience with different industries and careers has allowed me to also be a consultant or advisor to complement my primary skills sets.
When working with someone looking to gain experience with my company my #1 priority is to listen and provide positive feedback while empowering them to make decisions and find solutions. If they have questions or need assistance I am always there to help, while also allowing them to operate independently and work in whatever way works best for them to achieve whatever goals we both agree upon.
- Companies
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Kelowna, British Columbia, Canada
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- Categories
- Communications Market research Operations Project management Marketing strategy
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Recent projects
Streamlining Digital Organization for AYD Internet Marketing
AYD Internet Marketing is seeking to enhance its internal efficiency by organizing its Google Drive and improving its business systems. The current digital storage system is cluttered, making it difficult for team members to locate and share important documents. This project aims to streamline the Google Drive structure, ensuring easy access and improved collaboration among team members. Additionally, the project will involve analyzing existing business systems to identify areas for improvement, focusing on enhancing workflow and productivity. By applying classroom knowledge of digital organization and system analysis, learners will help AYD Internet Marketing optimize its digital workspace, ultimately leading to more efficient operations. - Analyze the current structure of Google Drive and identify areas for improvement. - Develop a new, organized folder structure for Google Drive. - Review existing business systems and propose enhancements. - Implement changes and provide a report on the improvements made.
Advanced SEO Strategy for WordPress Site Optimization
AYD Internet Marketing is seeking a comprehensive SEO strategy for their newly developed WordPress website, built using WP Astra and Elementor. The project aims to enhance the site's visibility and performance by implementing advanced SEO techniques. Learners will apply their classroom knowledge to conduct keyword and content research, optimize on-page elements, and improve site structure. The project will focus on integrating Schema markup, refining H tags, ensuring proper use of alt image tags, and any other applicable advance SEO techniques as seen applicable. The ultimate goal is to align the website with best practices for conversion rate optimization and technical performance, providing a robust foundation for future digital marketing efforts.
Content Creation and Social Media Strategy for AYD Internet Marketing
The main goal for the project is to create engaging blog content and social media content for AYD Internet Marketing. This includes conducting research into keywords, creating effective blog usage within site structure through content interlinking, and proper utilization of best on-page SEO practices. Additionally, the project aims to create short-form written, long-form, images, and infographics for social media platforms with a focus on LinkedIn. Research into content topics relevant to the marketing industry and trends will also be required.
AYD Internet Marketing Website Conversion Optimization
The main goal for the project is to optimize the AYD Internet Marketing website for Conversion Rate Optimization and an engaging user experience. The company is looking to leverage UX/UI design and WordPress knowledge using WP Astra, Elementor, Figma, and other tools to implement the solution. This will involve several different steps for the learners, including: - Analyzing the current website's performance and user experience. - Developing a plan for improving the website's conversion rate and user engagement. - Implementing UX/UI design changes using tools like Figma and WordPress plugins like WP Astra and Elementor. - Testing the implemented changes and making improvements based on user feedback and data analysis.