Social Media/Content creation for DansFarmaRoot, Canadian nutraceutical farm to table award winning company.

Week 1-2:  Week 1: Getting to know DansFarmaroot and DFEnergy -   I will be more than happy to meet the students the first Day of the assignment Overview of DansFarmaRoot and their new product, DFEnergy. Explanation of the target audience: international e-sport gamers. Week 2: Company Deep Dive Detailed discussion about DansFarmaRoot's mission, values, and market positioning. Introduction to the DFEnergy product specifications. Overview of the competitive landscape in the energy drink market. Week 3-5: Market Research and Analysis Week 3: Target Audience Analysis Understanding the behavior, preferences, and demographics of international e-sport gamers. Identifying key platforms they use, focusing on TikTok and Discord. Week 4: Competitor Analysis In-depth analysis of competitors in the energy drink market. Identify strengths, weaknesses, opportunities, and threats. Week 5: SWOT Analysis Students perform a SWOT analysis for DFEnergy. Identify unique selling propositions. Week 6-8: Social Media Strategy Development Week 6: TikTok Strategy Understanding TikTok trends. Developing a content strategy for TikTok to engage e-sport gamers. Week 7: Discord Engagement Understanding the dynamics of Discord. Developing strategies for community engagement on Discord. Week 8: Integrated Social Media Plan Creating an integrated plan for TikTok and Discord.   Focusing on cross-promotion and consistency in messaging. Week 9-11: Campaign Implementation Week 9: Content Creation Students start creating content for TikTok and Discord. Ensure the content aligns with DFEnergy's brand image. Week 10: Influencer Collaborations Identifying and reaching out to influencers in the gaming community. Planning collaborations and partnerships. Week 11: Campaign Launch Launching the social media campaign on TikTok and Discord. Monitoring initial responses and engagement. Week 12-14: Evaluation and Refinement Week 12: Analytics and Metrics Introduction to social media analytics tools. Students analyze campaign performance. Week 13: Feedback and Refinement Collecting feedback from the target audience. Identifying areas for improvement and refinement. Week 14: Final Presentation Students present their detailed business plan, including strategies, results, and lessons learned. Q&A and feedback session.