Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage a specific target market: Financial Services Companies. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?

Content marketing - Social Media Management

Our organization can offer a content writing position for the student(s). The student(s) ' primary focus will be: to manage social media channels by creating content strategy, posts and community engagement. Leveraging content from company blogs and social media content tools. It should include our SEO strategy keywords, which we will introduce to you: social media content marketing planning, creation and implementation to all social media platforms. Other duties the student may complete could include : meeting with Edwin to discuss Slingshot and the VoIP industry, advising on brand marketing and SEO strategy and creative direction of the posts. We will plan to communicate with our virtual intern using these communication tools: Slack, email, Zoom. Student's primary contact : (Edwin Frondozo, CEO) Secondary contact: (Dwayne Mansfield, VP Sales)

Dashboard design (UX/UI)

We are looking to invite a student or a group of students to work with our product team to help us design a new and improved dashboard for end-users of the Slingshot VoIP platform. We believe that this will include some of the following: - Reviewing existing user dashboards and usability of existing companies, traditional solutions - Designing the concept for a dashboard that uses best UI/UX practices to ensure it is easy to use, empowering and functional - Creating a preliminary onboarding sequence for users and a "how to train" sequence for our employees - Ideally, get user feedback about your design from people who don’t have any experience with business VoIP to see how they navigate the dashboard Output: - Wireframes of the design - Findings, and additional comments or suggestions

Content marketing (blog post creation)

Our organization can offer a content writing position for the student(s). The student(s) ' primary focus will be: to research and write about the cloud-based VoIP industry and create blog posts that we can promote on our social media to increase Slingshot awareness. At the end of this experience, our goal I to: write one blog article per week, approximately 800-1000 words long. It should include our SEO strategy keywords, which we will introduce to you: social media content marketing planning, creation and implementation to all social media platforms. Other duties the student may complete could include : meeting with Edwin to discuss Slingshot and the VoIP industry, advising on SEO strategy and creative direction of the posts. We will plan to communicate with our virtual intern using these communication tools: Slack, email, Zoom. Student's primary contact : (Edwin Frondozo, CEO) Secondary contact: (Dwayne Mansfield, VP Sales)

Market research and promotion of VoIP company

Our organization can offer a marketing research project for the student(s). The student(s) ' primary focus will be: to research the cloud-based VoIP ( voice over internet protocol ) telecommunications landscape and help us write a white paper about the VoIP industry and promote Slingshot's methodology and services to our readers. The paper can be concise, ranging from 1-2 pages to retain attention span. Ideally, the shorter, the better because we were hoping you could take the white paper's information and produce infographics and social media content strategy used on all social media channels. Our goal at the end of this experience is: produce a short and sweet white paper and infographics about Other duties the student may complete could include : meeting with Edwin to discuss Slingshot and the VoIP industry. We will plan to communicate with our virtual intern using these communication tools: Slack, email, Zoom. Student's primary contact : (Edwin Frondozo, CEO) Secondary contact: (Dwayne Mansfield, VP Sales)