Marketing Management (Winter 2025)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Fall 2024)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Summer 2024)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Fall 2024)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Fall 2023)
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Entrepreneurship (Summer 2023)
BUSI 641
PLEASE, READ ATTENTIVELY BEFORE APPLYING. Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success. In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.
Marketing Management (Summer)
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Spring) 1
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management (Spring) 2
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Digital Marketing Strategy Spring
MRKT 623
This semester students working in groups of 4 to 6 will apply their knowledge in digital marketing to helping your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.